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It's that time again...
At first, I wasn't really happy with the Blues slogan this season. "Don't Stop Belivin'" is something that should only be played in the Joe with the assembled masses singing along. And I think the majority of the hockey world agrees with me. But then I saw this...
I won't say I'm really thrilled with the cutting, I think the spot would have been just as effective with Berglund fake-playing the piano the whole time, or with generic hockey images - the scoreboard, the goal light going on, the Stanley Cup (hello!) - they would have made more sense than the weird player captions.
But that smile at the end sells it. Damn.
It's hockey season, guys, and I am ready!!